A business is powered by technology in multiple ways. It has become common practice for any business to invest in mobile app development for business growth.
There are numerous mobile applications available in the Google Play Store and the Apple App Store for a variety of purposes, including e-commerce applications for shopping, social media applications, fitness applications, productivity applications, and others.
With over 3.2 billion smartphone users worldwide, it’s no surprise that the mobile application industry is growing. App usage and smartphone penetration are increasing at a steady rate, with no signs of slowing in the near future.
10 reasons you should invest in e-commerce mobile app development
1. The majority of users’ time is spent on mobile apps
Users spend 90% of their daily screen time on apps and only 10% on internet searches. If you’re having trouble getting people to visit your website, creating an app could be the next step.
2. Reach a worldwide audience
Almost everyone has internet access, and mobile devices account for the majority of internet traffic.
Mobile app development allows you to reach a global audience and connect with customers all over the world, promoting market expansion and expanding business opportunities.
3. Improved user accessibility
Having a website for your business is fantastic because it allows customers to learn about your company, make purchases, and so on. However, investing in mobile app development allows you to practically put your company in its pocket. Customers can access all of the information they need about your company with a single tap, anywhere and at any time, thanks to mobile apps.
4. Increase customer retention
Existing customers are easier to acquire than new customers. Create an app for customers and provide exclusive content in the app to keep customers coming back for more.
5. Establish trust
Customers are more likely to trust a company’s products or services if it has a mobile app. 96% of the top 50 UK online retailers and 94% of the top 50 US retailers had at least one mobile app.
It also improves the professionalism of businesses, as most now have mobile applications.
6. Create a community
Building a community is one of the most effective ways to improve your brand’s image, customer retention, and average lifetime value. Include features such as posts, forums, and in-app messaging that allow customers to interact with one another, discuss and review products, and contribute to the development of an active community centered on your product or service. These community members will then become ambassadors for your company in their own social circles.
7. Boost customer engagement
Mobile apps provide consumers with a unified, all-in-one experience with your company, putting it in the palm of their hands. Rather than having them return to your same website, create new, engaging content in the app to turn them into active daily users.
8. Improve the customer experience
A good mobile app should provide customers with all of the information they need about your products, as well as an easy way to learn more if necessary (customer service, FAQs, etc.). Consumers will be able to make mobile purchases, receive notifications about special offers and announcements, read product reviews, and much more without ever entering a store.
9. Boost sales and mobile conversions
eCommerce is growing faster than ever before, thanks to services like Amazon.
According to an Internet Retailer case study, implementing a mobile-focused marketing strategy for 500 companies resulted in an 80% increase in sales, with applications accounting for 42% of mobile sales. If you want to expand your business, you must create a mobile app.
10. Discover what users like
Market research is critical to running a successful business. Mobile apps can collect consumer data and preferences quickly and effectively. Learning what content users interact with the most will help determine the types of content to develop in the future, allowing you to use data to drive content strategy for your app and other channels.
Ample eBusiness develops eCommerce websites
Our individualized eCommerce Web Development Services boost conversions and revenue. We use technically advanced low-cost eCommerce frameworks. Our development team creates engaging experiences that entice your clients to buy from you by directing them to the offerings on your website. It eventually brings you the highest profits.
OUR WEB DESIGN SKILLS
• AJAX, Javascript, and jQuery for MS SQL
• GIS technologies such as the Google Maps API
• WordPress custom theming and development with eCommerce integration.
• Web development with the Codeigniter framework
In conclusion
E-commerce merchants must now invest in e-commerce mobile app development as the mobile sector grows.
Nowadays, people prefer mobile applications to e-commerce websites. Investing in mobile apps can help with client retention, marketing channels, brand recognition, creating a personalized experience, and increasing sales and revenue.
If your e-commerce store does not use mobile apps, you will most likely lag behind your competitors in terms of performance and profit. If you have any questions about this blog or the services we provide, please contact us. In your thoughts, you are not alone. You can contact us at any time to use our services.
