We now have a wide variety of ways to advertise a business thanks to the arrival of digital marketing. Some innovative advertising strategies, however, may be hidden by the obvious option of running Facebook or Google Ads. It’s critical to introduce variety into your business’s marketing strategies in today’s environment of fierce startup competition and never-ending hustle.
Let’s look at 25 suggestions made by Ample eBusiness for businesses looking to advertise, increase ROI, and reach new markets.
1) Social media
Make a plan using the tools available on social media. Here are some statistics if you have been advised to do something repeatedly but have not yet done so.
- 90% of marketers claim that social media increased their company’s exposure, and 75% claim that it increased traffic.
- 21 percent of customers are more likely to make a purchase if they can contact the company through social media.
- Social media was ranked as the second biggest factor in success by 83% of marketers (right after SEO).
User-generated content is referred to as UGC. It sounds good, but what does it really mean, and how can you use it in your marketing plan for your company?
Let’s start by talking about the benefits of using this strategy for business promotion. Because you only have to make the first move, your audience will take over from there, making it one of the most cost-effective ways to market your product or service. TikTok is currently one of the most popular UGC platforms, but Instagram, Facebook, Twitter, and YouTube all function flawlessly as well.
If a company creates a “trend,” thousands of users can copy it and advertise your product without any additional work on your part.
3) Post as a guest on blogs that cater to your target audience
For new websites, free traffic is frequently difficult to come by as opposed to paid traffic, which comes from things like purchased ads. To increase traffic, you can start blogging, but it will take some time before you start to see results. Guest posting enables you to reach new audiences as you develop your existing ones. This not only encourages visitors to return to your website, but the links will also aid in search engine optimization.
Find and establish connections with bloggers who have the kind of followers you desire. Make a suggestion for a guest post your audience will adore. Make sure the subject you choose to write about is related.
4) Compile a roundup of experts
Even though blogging is a fantastic way to increase traffic to your shop, it takes time. This is especially true if you don’t feel particularly knowledgeable about the subject matter you need to write about or if you don’t feel at ease writing in general. Asking other bloggers or subject-matter experts for contributions is one way to get around this.
Ask subject-matter experts to contribute an idea, such as a tip, a recipe, or a personal account, to your blog post. Post a list of all the responses you received after that. In addition to giving your audience excellent content from pertinent subject matter experts, you’ll also expand your own reach because the contributors will want to share the article with their own readers.
5) Spend money on infographics
Investing in a well-made infographic is one way to increase traffic and possibly create backlinks, which are beneficial for SEO. Depending on what you need and the skill level of the person you hire, the price for high-quality infographics can vary greatly, but the investment may be well worth it.
Research the subject and decide which points you’ll address in the infographic once you’ve selected an idea. This outline can serve as guidance for what you want the infographic to cover when you hand it to a qualified designer. Consider that you market bicycles and related equipment. You could write about the advantages of cycling for the environment in an infographic. You might include information in the infographic about the amount of fuel emissions saved by daily commutes as well as a comparison of the total number of car and bike owners.
While speaking to your target audience, the message should also be compelling enough to be featured on and linked to by numerous blogs and even news websites.
On the Internet, there is a lot of buzz about competition. But if done correctly, it could develop into a fantastic additional strategy for marketing your company and attracting clients.
As a starting point, we advise using your product or service rather than more expensive items as the prize. Even though giving away a MacBook or iPhone might increase traffic, it might not draw the kind of audience that will ultimately convert and become a regular customers.
Consider the terms of the contest you want to enter and try to cast some UGC (you’re already aware of its power) shadow so you don’t have to spend a lot of money on contest promotion.
7) Initial Pay Per Click (Search Ads)
Google is an advertising machine, no doubt about it. Google Docs, Gmail, Calendars, and other seemingly helpful services are actually being offered to ensure that you see their advertisements. The Google Ads platform generates 85% of Google’s revenue. The growth in the Three was more than 160 billion Google searches each month in 2019. On average, businesses make $2 for every $1 they spend on Google ads. Pay-per-click advertising has many great advantages, one of which is that you only pay for clicks from customers.
8) Ads on social media
The financial backbone of all social media is advertising. Paid advertisements were first made available on LinkedIn in 2005. Facebook ads debuted in 2007, followed by Twitter ads in 2010, and Instagram ads in 2013. Even the wildly popular social media platform TikTok has started incorporating advertising.
The idea of seeing advertisements in their social media feeds has become commonplace. Even though many people will pass them by without pausing, they are still seen, which fosters familiarity. The social media platform has expanded the ways that advertisers can reach their market with the development of tools like Facebook lead forms. Social media is excellent for promoting brands and businesses.
9) Email marketing
When you got an email fifteen years ago, you opened it. Your chances of getting all of your emails opened today have decreased. While email open rates have significantly decreased over the last ten years, they remain stable at 22% in 2019.
Sending emails to customers may still be a viable option, depending on your market. Email campaigns can aid in ensuring that your products and services are always at the top of your customers’ minds, especially when they are part of a larger marketing plan.
10) Press Statements
Sending a press release to your local and regional news outlets every time your company does something newsworthy is very simple. PR is a potent media tool that can be used to create publicity. Free distribution through reliable news sources increases its visibility and increases the likelihood that viewers will interact with it.
11) Get a website
No matter how out-of-date your customers or business may be, a website is a requirement for marketing collateral. Customers both current and potential visit your website first. They will want to visit your website even if they find you on social media or Google because, like your Google listing, it works round-the-clock to advertise your company.
In addition to acting as a promotional tool in and of itself by providing contact information, telling the story of your company and what it offers, and reflecting your brand’s personality and distinctive qualities, a strong business website is crucial for assessing and enhancing the effectiveness of your other promotional strategies.
12) Use SEO (search engine optimization)
You promoting your company is one thing, but Google promoting your company is quite another. A set of procedures known as SEO helps your company comply with Google’s ranking formula. The truth is that optimising for search engines is really just optimising for searchers—especially those looking for what you have to offer—because this algorithm has evolved to use machine learning and user behaviour to produce the most accurate and high-quality results for searchers.
SEO is a broad category of strategies that all work together to raise your ranking. Additionally, you have the same chance of ranking on Google’s first page as major retailers do thanks to its excellent location-based results—all without spending a dime!
13) Show Google Ads
Although SEO is one of the best marketing techniques, it is a long-term strategy, and results may not be seen for weeks or even months. If you have the money and want more immediate exposure, use Google Ads. Above organic and local listings at the top of search engine results, pages are Google ads. And among the search engines available, Google is by far the most well-liked due to its high level of flexibility, ad-building features, and specific performance metrics, in addition to the fact that it accounts for the lion’s share of search engine traffic.
14) Track reviews and reply to them
Anyone can add a listing to many online directories, so even if you didn’t list your business, it might still be there, gathering reviews. Make sure to claim your listings wherever possible, and keep an eye on these websites on a regular basis. You can respond to reviews in this manner, which is yet another excellent method of promoting your company. Negative reviews can not only be addressed (and sometimes even reversed), but your brand’s values can also be revealed by the way you respond to both positive and negative reviews, giving prospective clients a sense of what it’s like to do business with you.
15) Join LinkedIn to connect and contribute
LinkedIn has evolved into more than just a place to post your online resume; you can now participate in group discussions, connect with clients, create new partnerships, or just conduct general online networking on the platform. Before doing business with you, prospective clients can research you or your business to learn how many employees you have and more about the qualifications of the staff.
By contributing opinions to group discussions and/or sharing links to pertinent content on your website, you can also indirectly promote your company on LinkedIn. Just be careful not to constantly promote your own content.
16) YouTube video uploads
You can advertise your company for free on YouTube by using video marketing! Using YouTube to promote your business is a powerful tool for connecting with potential customers and clients. Making a brief overview video of your company and uploading it to YouTube gives you a nice sales tool that you can share with potential customers via email or post on the homepage of your website.
In order to be found by people looking for what your business offers, you can also post instructional videos, tutorials, or how-tos on your YouTube channel. Check out our post on DIY at-home videos to see some of the many affordable options available for making videos.
17) Engage your Instagram audience
Instagram is currently the third-most popular social media platform, despite being one of the more recent additions. Instagram offers a variety of posting options (permanent images, fleeting Stories, IGTV series, live sessions, Story Highlights, and more), so you can use it in a number of different ways to engage your audience and market your company. One can:
- Use hashtags to advertise your sales and deals to a wider audience.
- To create buzz, hold contests offering free or discounted goods or services (and obtain a list of leads to reach out to).
- To be recognized as a trusted resource, provide guidance and tutorials.
18) Try collaborating on influencer marketing
Influencers are well-known figures in your niche who can be a part of communities for your business that are both geographically and niche-focused. They don’t walk the red carpet or host their own talk shows, but they are highly esteemed, enormously well-liked, and completely dependable authorities in your field. Influencers have a sizable social media and/or blog following, so having your company mentioned or featured by one of them can expose it to a wide range of interested customers.
However, using influencers strategically is important. Before contacting an influencer, spend some time getting to know their accounts on all social media platforms; comment on, like, and share them; and make sure to approach them with a specific request and something of equal value.
19) Work to gain local attention
Although it may seem intimidating to pitch your company’s news to the local media, the truth is that local blogs, newspapers, and online publications are constantly looking for new material.
Ask if you can contribute an article to your local news outlets, whether it’s a thought leadership piece, a resource list, or a noteworthy update about your company. You might even be able to convince someone else to write a featured article about your company if the story behind it is interesting enough.
Attending neighborhood networking events is a fantastic way to become more visible in your neighborhood. Some businesses can benefit from this more than others. Local networking will be far more fruitful than, say, selling products online if you offer services directly to other small businesses or consumers. Even if it’s just to exchange ideas and find inspiration with other business owners, networking of any kind is beneficial.
These low-cost marketing strategies can help your company attract new customers and clients, whether it’s online or off.
About us – Ample eBusiness
Ample eBusiness is an online platform that focuses primarily on using e-commerce platforms for electronic commerce. Due to the growing use of the internet and the rising demand for online services, this particular business model has become very popular in recent years.
Numerous activities, such as online shopping, electronic payments, digital marketing, and online customer service, are included in Ample eBusiness. It enables companies to expand their customer base, reach a global audience, and cut costs related to conventional brick-and-mortar operations.
Services provided by us –
1) SaaS (Software as a Service)
We at Ample eBusiness offer top-notch SaaS development and enterprise solutions that support your growth as a market leader. We create highly scalable solutions that can improve and fortify the foundation of your company while providing your clients with unmatched value.
2) The Creation of AI Applications
To maximize the ROI of your business by automating business operations, many eBusiness developers boost AI development with a variety of AI technologies, including Machine Learning, Speech & Image Recognition, NLP, and many others. To support your client’s business growth, we create extensible solutions that are simple to integrate with their business models.
3) Business Applications
Look no further than Ample eBusiness, a web development company, to create cutting-edge apps for your company! We create solutions that result in business success by creating applications that increase operational effectiveness, create competitive advantages, and streamline process workflows.
4) Development of mobile apps
Customer loyalty is among the most crucial justifications for developing a mobile app for your company. allows for a greater impact on the customers from in-app purchases, advertisements, and promotions.
5) E-Commerce Development
Work with us to expand your wine business and become one of the leading wine production companies. Several collections to make your business more appealing via digital means.
6) Website Design and Development
Increasing product knowledge, maintaining communication, selling goods or services, generating leads, and boosting brand recognition are all benefits of web design and development services.
7) Digital marketing
You can reach a sizable audience in a way that is economical and quantifiable. Create brand loyalty by getting to know your audience and letting them get to know you personally. You can contact us in order to avail of any services or any query.